Resume

Click here for a PDF version of my resume.

EXPERIENCE

FreshDirect
Associate Marketing Manager, Integrated Content and Social Media | Long Island City, NY | March 2015 — present

 

Good Housekeeping – Hearst Digital Media
Health and Beauty Web Editor | New York, NY | April 2014 — March 2015
Oversee and manage all editorial-related tasks for the beauty and health verticals on GoodHousekeeping.com:

  • Brainstorm, conceptualize, and write up to four pieces of original content a day, including short blog posts, reported articles, and slideshows averaging 30-40 stories and driving more than 250,000 views monthly
  • Manage and edit features from freelancers, magazine sta, and the Good Housekeeping Research Institute
  • Repurpose magazine content so it will succeed in the digital space
  • Update existing content based on SEO and trac goals
  • Mine Hearst’s sister sites for potential stories to clone onto GH.com
  • Produce all of the health and beauty content in Hearst’s CMS
  • Research and size all photos in Photoshop
  • Schedule and manage the production calendar for the health and beauty channels

iVillage.com – NBC Universal
Associate Lifestyles Editor | New York, NY | February 2012 — April 2014

  • Aid the senior editors of the lifestyles team — Beauty & Style, Home & Garden and Food channels — with production-related tasks
  • Support the lifestyles team by monitoring and fixing HTML and Drupal issues
  • Produce multiple slideshows, multi-pic articles, articles and recipes each week using Drupal and simple HTML coding
  • Research and write relevant blog news posts in a timely manner
  • Research and write extensive slideshows and multi-pic articles
  • Assist with editing slideshows and articles
  • Organize sold packages, communicate directly with the marketing and sales teams to see the execution of sold packages/content
  • Troubleshoot grammar, style and HTML issues in articles and slideshows
  • Size and edit photos for slideshows, multi-pic articles and articles
  • Help the sales team with various coding projects
  • Update the homepage as the emergency go-to staff member when the full-time Senior Homepage Editor cannot fulfill her duties
  • Create and track invoices for the Beauty, Food and Home channels
  • Monitor freelancer payment schedules of 40+ freelancers using QuickBase and track any issues with the finance department
  • Communicate directly with 20+ freelance writers, act as a liason between the head editor and the writers
  • Update, build and keep track of the Home & Garden newsletters; communicate and work with the newsletter team on the Home and Food newsletters
  • Schedule, update and monitor new and upcoming content for the Home channel
  • Call in recipes for iVillage permission for up to three cookbooks each week
  • Recruit, train, monitor and lead interns
  • Assist the social media manager with planning and filming Vine videos
  • Partake in Twitter and Pinterest “parties”
  • Manage (pitch, assign, edit, produce, publish) 3-6 viral stories a day

Web Producer | New York, NY | August 2011 — February 2012

  • Supported the entire Editorial and Sales & Marketing teams at iVillage as the only web producer (full-time, contracted employee)
  • Produced content including up to ten articles and dozens of slide shows each week using Drupal, as well as built dozens of recipes each month
  • Translated the needs of the Sales & Marketing staff for integrated sponsored content
  • Researched, wrote and coded blog posts
  • Researched, edited and sized photos for multiple slideshows
  • Helped the Editorial and Marketing teams with various coding projects (Bridal Style Pile, Moen Bathroom Tool and Dream Kitchen Tool)
  • Trained new editorial interns

Freelance Writer, Editor & Producer | Telecommute | August 2010 — July 2011

  • Aided the iVillage Pregnancy & Parenting staff with writing and editing tasks as a part-time telecommute freelancer
  • Aided the team with extensive editing, story and photo research projects
  • Converted dozens of old Love & Sex articles and slideshows into new galleries
  • Increased Love & Sex newsletter traffic by 571% with the slideshow conversions
  • Updated outdated content with new links, text and images
  • Created and updated “Eyebrow Titles” (a tagging tool) for every piece of existing Pregnancy & Parenting content including articles, slideshows and Q&As

Editorial Intern | New York, NY | June 2010 — August 2010

  • Wrote and edited stories as a full-time editorial intern with iVillage‘s Pregnancy & Parenting team
  • Updated weekly newsletters using Vignette
  • Corrected HMTL issues using Drupal
  • Created contact sheets in Excel
  • Conducted market research using Omniture
  • Collaborated on potential stories
  • Researched photos

SKILLS

  • Proficiency with AP Style, Content Management Systems, Drupal, Mac and PC operating systems, MS Office, Omniture, Photoshop, QuarkXPress, SEO, Social Media Platforms (Facebook, Instagram,
    interest, Reddit, Tumblr, Twitter, Vine, WordPress)
  • Experience with Basecamp, Brightcove, BrightEdge, Chart Beat, CrowdTangle, Final Cut, Google AdWords, HootSuite, HTML, InDesign, Quickbase, Vignette, Wochit
  • Fluent in Spanish

EDUCATION

Ohio University
Athens, Ohio | August 2007 – June 2011
EW Scripps School of Journalism – BSJ in Magazine Journalism
College of Arts and Sciences – BA in Spanish
Cum Laude

Universidad de Castilla la Mancha
Toledo, Spain | January 2009 – June 2009
Study abroad winter and spring quarters 2009

University of Cincinnati
Cincinnati, Ohio | Summer 2008 and 2009
Cumulative GPA: 3.905

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