instagram freshdirect mock

During my tenure are FreshDirect, their Instagram following has increased by more than 200%, engagement hovers around 1.7% (top brands are around 2.5%), and Instagram Stories are viewed by 6% of our audience. (Other brands are averaging around 3%).

Below is a sampling of FreshDirect’s best-performing images and most-viewed Instagram stories.

I assisted with styling from picking surfaces, props, and foods, edited all images, wrote all captions, and developed the strategy behind the content, crops, and when to post.